“F for Fast” How Online Content is Read

Jakob Nielsen great study based on eye-tracking heatmaps analytics, still current and helpful for improving site navigation and design:

https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/

This theory has been backed up by years of A/B and multi level testing landing pages for email marketing outbound campaigns, e commerce sales, brand content and affiliated marketing.

As result, we’ve had increase in online orders, website traffic, and tangible customer leads and new acquisition across different business sectors: non profit, corporate, small business, health care practices, etc.

Please read the study and if any questions and business inquires. please contact us.

Dina Malen

DigiBizMarketing LLC President

Digital Media Marketing Consultant