Jakob Nielsen great study based on eye-tracking heatmaps analytics, still current and helpful for improving site navigation and design:
This theory has been backed up by years of A/B and multi level testing landing pages for email marketing outbound campaigns, e commerce sales, brand content and affiliated marketing.
As result, we’ve had increase in online orders, website traffic, and tangible customer leads and new acquisition across different business sectors: non profit, corporate, small business, health care practices, etc.
Please read the study and if any questions and business inquires. please contact us.
DigiBizMarketing LLC President
Digital Media Marketing Consultant