“F for Fast” How Online Content is Read

Jakob Nielsen great study based on eye-tracking heatmaps analytics, still current and helpful for improving site navigation and design: https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/ This theory has been backed up by years of A/B and multi level testing landing pages for email marketing outbound campaigns, e commerce sales, brand content and affiliated marketing. As …