Founder of DigiBizMarketing, Dina Malen was a champion of social networking well before it became ubiquitous, and before the term became the ‘buzzphrase du jour.’
Certified by New York University as a digital marketing media specialist, Dina develops strategies for business-to-business and business-to-consumer companies that harness the power of social networking, transforming it into targeted marketing that is compatible with individual corporate goals.
Dina says that marketing through social networking is rapidly becoming a proven 21st Century business marketing phenomenon and will eventually become a viable part of any sound business model.
She notes that custom, individualized social networking platforms draw new interest – usually resulting in new business – from a wider range of potential customers and a broader market arena than habitual marketing eforts.
Additionally, networking platforms can often be monetized because they bring vibrancy and interactivity to a business website, Dina says.
Fluent and literate in Russian as well as English, Dina has successfully extended the scope of DigiBizMarketing’s network beyond North America to include members in South America, Europe, Asia, Africa, Australia and the Middle East.