Don’t get trapped by trying artificially increase your site Google Page Rank (GPR) because this simply won’t work and more ever will backfire. Google SEO algorithms are always changing with updates to factor false practices.
For example, don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.” When Google robots crawl your sites and there is no match between content and meta tag keywords, site ranking will fall.
Don’t participate in link schemes designed to increase PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
Here is a specific list of Google Website Quality Guidelines.
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Dina Malen
DigiBizMarketing LLC
Digital Media Marketing Consultant
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