Digital Marketing Project Cornerstones and Scope

Digital Marketing Strategy (short and long-term) and Marketing Plan are two main cornerstones of any digital marketing project.

Its full scope is:

Determine Budget

Perform Market Research

Build Audience Technographic Profile

Define what digital marketing tools and   platforms to utilize.

Compare and present direct and third – party pricing, digital strategy and marketing plan.

Discuss, negotiate, and sign an agreement.

 

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